Thursday, 26 July 2012

Designing the Logo

The first graphics job was to design the logo for Complex City Apps. 

This started out with some quick sketches for ideas. There was already a plan for the direction we wanted to go: something simple, eye-catching and scalable, as the logo will need to appear on anything from documents to mobile screens.
After a bit of design work, a few alternatives were printed and offered to some YCSSA staff for feedback. It always helps to get different opinions on a design, as personal tastes can vary.
Designs for feedback - small changes make a big difference!

Feedback suggested that we might make the logo more specific to York to strengthen the connection to the University of York. A few alterations to the skyline brought the logo to its current state. Is the York detail too fiddly and distracting, or good branding? Let us know your opinions in the comments.

York themed logo

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